Posts

Showing posts from March, 2019

TRAI’s SMS Regulations Rules

Image
Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is a regulation of broadcasting and cable TV services, also a recommendatory body for licensing in telecom and broadcasting. The Telecom Regulatory Authority of India also regulates bulk SMS and keeps updating senders from time to time on the rules for: Transactional SMS Promotional SMS DND Scrubbing Sending Time Termination Charges Sender Name Penalty and more If you’re sending any of these texts to your customers, you need to read ahead… In India, there are 2 types of outbound SMS that a business can send –  TRANSACTIONAL SMS – For important updates and alerts. With Transactional SMS one can send informative, generic, critical data or information.   All SMS