Lengthy URLs are a thing of the past, With the introduction of URL shorteners like bit.ly, tinyurl, businesses no longer wanted to use lengthy URLs while sending text messages and reaching customers on their phones.
When businesses choose to promote their products, offers, services on social media or via mobile marketing, having lengthy url links is a deal breaker. It is not only unwieldy but takes up too many characters when business choose SMS Marketing or Social Media Marketing which pose character restraints.
Length URLs also are not very good for getting analytics and do not help much in tracking the success of marketing campaigns. But using shortened URLs can change the way businesses reach out to customers. It can provide detailed analytics and let businesses know the success rate of marketing campaigns, understand their target audience at much deeper level, re-target audience while launching of newer products etc.
Read this blog to get the answers for Ws- What and Why do these URL shorteners help businesses.
What is GOURL?
BULK SMS INDIA brings it very own URL shortener GOURL that helps businesses provide a personalized experience to its customers. GOURL allows businesses to shorten, customize and track URLs in an advanced way.
What Does Gourl Do?
Gourl helps campaign managers to execute marketing campaigns, track and analyze click-through rates. It helps them filter their audience by obtaining information about browser, device type and brand, operating system, geolocation and message time stamp.
Businesses can attach documents, and images to enhance their mobile marketing efforts through Gourl shortened links.
Why Businesses Should Use Gourl?
Gourl acts more than just a typical URL shortener. It acts as a way of brand recognition, makes lengthy links seem more manageable, acts as a lead generation tool and much more.
Here’s 5 ways that Gourl can help your business:
Link Tracking -
This goes on top of the list without a doubt. It has to be the number one reason why businesses should use short URLs.
Digital media marketers, social media campaign creators, marketing campaigners predominantly choose URL shorteners to capture detailed analytics and real-time metrics. This can be done by knowing how many clicks have been received, understand which platform is garnering more attention and bringing in customers for the business.
Gourl makes link tracking very easy with a user friendly dashboard and reports that gives you details about user device, browser, mobile number, date, time, IP address, geolocation etc.
Link Shortening -
Customers find it annoying to check those lengthy URLs with a gazillion random numbers in the link which makes no real sense to them. It also makes few customers grow suspicious about links thinking it might be a scam or phishing attack.
The true power of URL shorteners can be seen when Click through rates (CTRs) are compared for lengthy URLs against shortened URLs using detailed analytics. The shorter link will have the maximum click through rates due to the fact that they are more appealing to the customers. This clean appeal makes customers think that the shortened URLs are more trustworthy. There is an added advantage of saving space on those precious character limit that most of the social media platforms and message windows provide.
Shortened links allows businesses to add context and redirect customers to their preferred platform and convey the complete message in the limited character space available.
Link Rotating -
Link rotating helps businesses expand their marketing reach. With advanced features that the URL shorteners like Gourl provide, businesses can customize these short links and take it up a notch. By using the advanced features, businesses can split traffic and redirect customers on the chosen platform in the link.
Businesses can choose if they want 50-50 or 65-35 or any percentage and redirect users on a landing page of their choice and handle audience more smartly.
Link Customization -
Every business concentrates on providing a personalized customer experience. Each customer looks for something unique to make them feel welcome and special.
Advanced Gourl features helps businesses achieve the same within minutes. It allows businesses to shorten lengthy URL links which are actually unique to every mobile number. Advanced Gourl allows businesses to attach PDFs, documents, images into the short links and share them with customers making it a great tool to track customer views.
Campaign success is greater when the messages received are more personalized making the customer feel valued. This is one of the best marketing strategies to connect with a larger target audience and at the same time achieve personalization driving sales higher.
Link Insights -
Know your audience by getting a readymade Opt-in list by gaining insights on the people who have actually opened the links sent.
Gourl helps businesses with its features like providing details on status of links whether viewed or not, and Advanced Gourl helps businesses to know which mobile numbers actually opened the links, device of the user, geolocation, date and time stamp for the link opened, browser details etc.
These insights help businesses to understand who their target audience are and thus manage contacts, favorites, groups etc. and keep them saved to send links only to the target audience for future campaigns.
Apart from the above mentioned advantages that businesses can derive using short URL links created by BULK SMS INDIA GOURL, they can also get brand recognition since these links land directly into customers’ inbox which makes it a great way for customers to remember the brands.
Gourl also helps lead generation by allowing businesses to concentrate on building products, while BULK SMS INDIA provides insights above customer usage making it a great tool for lead generation.
BULK SMS INDIA platform is extremely secure and uses 128-bit SSL encryption to deliver messages to customers. Cloud-based messaging platform by BULK SMS INDIA allows businesses to send millions of messages in a day to customers across the globe without any scaling issues. With a round the clock customer support team helping businesses solve their queries and 99.9% uptime, BULK SMS INDIA platform is the perfect choice to deliver messages in a reliable way.
Popular posts from this blog
This Android App " BULK SMS INDIA " is designed for sending group SMS /Bulk SMS directly from Android handset using immediate contact saved in your phone book. Use App through B ulk SMS Service Provider in India dealing in Promotional SMS and Transactional SMS. This App is associated with a Web-based BULK SMS platform for sending all type group SMS either Transactional or Promotional SMS. * SMS termination service is available only for INDIA. All GSM/CDMA/3G/4G Indian Telecom network is supported and SMS will be delivered on an immediate basis. Features of Android App 1. Single SMS Compose facility for Transactional and Promotional SMS both. 2. Group SMS from Phone Book group. 3. Multiple contact selection from phone book and send instant SMS. 4. Use Group created on web based platform for sending SMS. 5. Check SMS consumption. Track current SMS Balance. 6. SMS termination reporting. Track Delivery report of SMS. 7. Export your Pho
BULK SMS INDIA, a web-based two-way Bulk SMS Service, brings together the speed of the internet and the ubiquity of the mobile phone to offer an interactive and cost effective Bulk SMS platform for organizations. The SMS solution enables business communication over the mobile, creates new customer touch points for company and client communication and provides a cost effective platform for interacting with a wider audience in a very short span of time. BULK SMS INDIA , INDIA'S NO.1 BULK SMS SERVICE PROVIDER FEATURES OF BULK SMS INDIA Worldwide coverage in all the countries. Web Based Bulk SMS Service. No Software required. Simple process: Login » Compose » Send. Send messages with your company/brand/product name as Sender ID. Manage all your contacts in specific groups online. Import your mobile number contacts to "Address Book". Customize your message with details from the Address Book. Excel sheet upload- Send different messages to different mobile recipie
The small world of company is all about Digital Promotion . Everyone is rushing to weblog, tweet and use Facebook or myspace. But what is all this buzz about anyway? Are these new resources really all that helpful? Or are they just the latest fad? As operator, you need to have a clear idea of what digital marketing is and how you can leverage it to grow your company. What Is Digital Marketing? BULK SMS INDIA Digital marketing is more than just having a nice web website. It is set of techniques that can carry individuals your web website and convert them to clients. Many individuals are using the Online each to day to locate things they need. Individuals your group are looking for the products and services you provide. On the world wide web marketing makes sure that when someone types a keyword into a Search Engine that is relevant to your company, your web website appears at the top of Search Engine outcomes. There are number of techniques that can be employed to do this. Yo
In today’s Technology-oriented era, SMS marketing is considering as a strapping promotional tool whether it’s brand promotion, sharing the information or for online accreditation. As Marketing for product and services are always crucial and Bulk SMS service is versatile. It doesn’t matter your business is newly erected or you are among the list of top names of the market. Bulk SMS can help you to generate new leads and increase sales revenue. SMS in bulk is time-efficient strategy to increase the sales because it’s cost effective and the best key fact is that here the producer sells product directly to the consumer without the help of intermediaries. You can generate loyal customers and attract more people towards your services with this marketing factor. It also helps to generate more productivity from your business and has always resulted in increased efficiency with the provision of cutting-edge competition. Bulk SMS India is Top-Notch Company proffering
Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is a regulation of broadcasting and cable TV services, also a recommendatory body for licensing in telecom and broadcasting. The Telecom Regulatory Authority of India also regulates bulk SMS and keeps updating senders from time to time on the rules for: Transactional SMS Promotional SMS DND Scrubbing Sending Time Termination Charges Sender Name Penalty and more If you’re sending any of these texts to your customers, you need to read ahead… In India, there are 2 types of outbound SMS that a business can send – TRANSACTIONAL SMS – For important updates and alerts. With Transactional SMS one can send informative, generic, critical data or information. All SMS