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SMS Benefits – Part 1: The SMS Card to an Effective Marketing Strategy

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Making your brand noticeable and keeping your customer engaged can be quite daunting. In this day and age when consumers are bombarded with the sheer amount of marketing noise, capturing consumers attention can become increasingly difficult. While social media campaigns, websites, billboards, and newsletters are all fairly efficient means of building customer engagement, they are unlikely to have the desired effects unless your brand can find a way to stand out from the marketing campaigns of your competitors. All it takes is an effective marketing strategy. Finding the right channel to market your brand is as crucial as the quality of the product or service you plan to offer your consumers. Despite the advancement in technology, when it comes to building customer engagement, SMS marketing still is one of the most efficient and underutilized medium used. As a business, you are often looking for the most efficient and cost-effective means of marketing your product. Another fac...

Best 5 marketing trends for 2019 that you simply can’t ignore

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New digital marketing trends are emerging ever so often bringing better ways to connect and interact with large customer. With 2019 going to end , we can see a dramatic shift in the way customers consume  services,  products & information. Companies need to constantly make changes and align themselves to suit customers’ ever-changing attitude behavior. Let’s look at the top trends for 2019 that could help businesses evolve and implement successful marketing campaigns. 1. SMS –   Though SMS is an best marketing trend, it has kept its momentum going.  SMS  has kept its high response rates steady over the years. Text messages see an open rate of 85% and the majority of that being opened within 5 minutes of receipt. Along with that, it boasts of a 55% response rate. Since the SMS is concise and the content is relevant, customers seem to take to SMS campaigns easily. Rather than reading through excessive content and lengthy emails, the text keep...